What is really required for unsubscribes? And other legal requirements, demystified
Overview Europe and the United Kingdom Demystifying Compliance Penalties More Recommendations Conclusion Overview Unsubscribe links try to fly under the radar, but they carry significant weight in the eyes of the law and are among the top legal requirements to consider before you send any commercial (non-transactional) email communication. Let’s demystify the requirements and legal […]
Best of LinkedIn: A Roundup of Advice for Marketers for 2024
Email marketing remains a cornerstone of digital communication and customer engagement. But don’t trust us, the experts on LinkedIn agree! As strategies to ensure successful email campaigns evolve, LinkedIn offers a wealth of advice for email marketers aiming to refine their approach and achieve better results. In this roundup, we delve into the best insights […]
Transactional emails might be your last untapped growth channel
The massive volume of transactional emails you’re sending could be one of the best opportunities you have to experiment with fresh growth tactics. If you’re thinking that those shipping confirmation, subscription renewal, and receipt emails are a dead end, we hope that you’ll read on… These emails are a direct line to your customers at […]
