Improve security by separating your email workflow from both your codebase and customer data.
Standardize legal compliance with centralized email creation, approval, and publishing workflows.
Scale email production with hundreds of team workspaces, accommodating 1000+ users and 10,000+ templates.
Empower collaboration by giving teams the ability to perfect email content without deploying code.
Simplify the email creation process, from brief to copy, testing to approval, publishing to deployment.
For Teams:
Create Exceptional Email Experiences
Transactional email is too often treated as marketing email’s ugly step-sibling, leading to resigned acceptance of less-than-optimal performance. Shatter that way of thinking by facilitating improved collaboration and empowering non-technical users to easily create and optimize email experiences with our transactional email platform.
Easy-to-use template editor with preview built in
Folder system to centrally manage each team’s templates
Manage templates and their associated localizations within a single UI
Reusable code blocks to easily share common elements between templates
Built-in previews and device testing
Approval and publishing workflows
“As a developer, I hated making code changes for every minor email update. Now I define the data for a template once, and then another team can edit the actual content, as much and as often as they want, without my help.”
For Marketers:
Harness the Untapped Potential of Transactional Email
Marketers are often frustrated by the disconnect that happens when transactional email is difficult — if not impossible — to update and test. That disconnect results in brand inconsistencies, sometimes persisting for years, and dissatisfied customers. Leverage the missed opportunity transactional emails represent by moving them under the larger Customer Experience umbrella.
Manage transactional and triggered email content within a single platform
Update email content without involving developers or deploying code
Optimize every touchpoint in the customer journey
Maintain brand consistency across all email, even if you’re working in a distributed marketing model
Pre-send checklists
Premium Template Support
“What used to be 44 random, hard-coded emails, scattered throughout the system, has been reduced to 15 templates. We can edit text and publish new versions without a sprint!”
For Project Managers/Administrators:
Centralize Email Expertise
Project managers and administrators accountable for brand consistency, reputation management, and legal compliance know that when responsibility for transactional email is spread across multiple teams, the potential for error and inconsistency is high. Our transactional email platform eliminates both by centralizing management for thousands of end-users, templates, and associated assets across hundreds of teams.
Centralized email content accountability
Team workspaces and user-level permissions
Enterprise-level SSO
Template revision history and rollback
Consistent legal compliance and brand governance
Standardized email approval and publishing processes
“An excellent UX, user roles also help to keep things safe.”
For Developers:
Simple Implementation
Updating transactional email content can be a drain on developers’ time and effort, one that is often considered a distraction from higher priorities. Focus that effort up-front to implement robust API tools that will allow you to manage email content in real-time and minimize dependence on developers going forward.
Advanced template API
Customizable to integrate with an ESP or your internal digital messaging service
QA before publishing with built-in device previews and test sends
Access support engineers for customized implementation
Developer tools and environments
Standard and premium SLAs
“The API integration is very smooth, and provides appropriate testing tools. Great developer experience…Template changes can be handled with a minimum of interaction with the development team. “