We know that your email stack may be complex, managing customer personalization data, multiple locales and translations, capitalizing on your A/B test results, and more. This is why Sendwithus is ESP (email service provider) agnostic. This means you can use your Sendwithus account with your stack's existing ESPs, connecting to as many different sending providers as your team needs. Here's a guide to ESPs that work seamlessly with Sendwithus and will enhance your email delivery and management.
1. SendGrid
SendGrid offers excellent deliverability rates and a comprehensive set of features that complement Sendwithus perfectly. It’s a great choice for teams of all sizes. The integration allows you to leverage SendGrid's robust delivery infrastructure while managing your templates and content through the Sendwithus interface.
Key benefits:
- High deliverability rates
- Detailed analytics and reporting
- Scalable for both small businesses and enterprises
2. Mailgun
Mailgun is a more technical product. Its developer-focused approach makes it an ideal partner for Sendwithus. The combination provides powerful email validation, routing, and delivery services alongside Sendwithus's template management.
Key benefits:
- Developer-friendly UI
- API-first architecture
- Strong focus on deliverability
- Advanced real-time email validation features
3. Mandrill
Mandrill's transactional email service works seamlessly with Sendwithus, offering advanced analytics and a user-friendly interface for tracking performance. It’s a good choice for teams focused on transactional emails.
Key benefits:
- Detailed engagement analytics
- Template testing capabilities
- Tailored to sending transactional emails
4. SparkPost
SparkPost delivers exceptional performance metrics and when paired with Sendwithus, creates a powerful solution for managing and optimizing email campaigns. SparkPost has the most robust analytics options so if that is your priority, SparkPost is the ESP for you!
Key benefits:
- Industry-leading deliverability
- Robust predictive analytics
- Enterprise-grade security
5. Amazon SES
For cost-effective, high-volume email sending, Amazon SES pairs wonderfully with Sendwithus. This combination is particularly popular among developers looking for reliability at scale.
Key benefits:
- Extremely cost-effective for high volumes
- AWS integration benefits with tools like S3, CloudWatch, Lambda, and DynamoDB
- Excellent uptime and reliability
How to Choose the Right ESP for Your Sendwithus Integration
When selecting an ESP to use with Sendwithus, here are some factors to consider:
- Volume requirements: Some ESPs are better optimized for higher volumes while others offer more features at lower volumes.
- Technical expertise: ESPs like Mailgun are very developer-friendly, while others offer interfaces designed for non-technical users.
- Budget considerations: Pricing models vary significantly between providers.
- Feature requirements: Consider which analytics, validation, or other special features matter most to your use case.
- You're not locked into just one: If your marketing team needs the detailed analytics of one ESP, but you send a lot of transactional emails requiring high-volume pricing, you can integrate Sendwithus with multiple ESPs to keep email creation and management in one place.
When implementing your Sendwithus ESP integrations, it’s important to test thoroughly in a sandbox and set up proper authentication (SPF, DKIM, DMARC) before implementing changes on production emails. Sendwithus offers a variety of test key options for sandbox testing environments. We recommend gradual scaling sending amounts rather than immediate high-volume sending. From there you can monitor for deliverability and engagement metrics right from your Sendwithus account to assess the performance of your ESP.
Ready to optimize your email delivery? Start by evaluating your current sending volume, technical requirements, and budget to determine which ESP aligns best with your team's needs. Set up your first ESP integration with Sendwithus today, or contact our team to discuss which combination of providers will maximize your email performance and deliverability.
