Executive Overview
In 2022 Bluebeam faced a critical challenge: transactional email templates were hard-coded in their notification service, requiring developer resources for every update and offering no pathway to localization.
Bluebeam transformed their email operations from a developer-dependent system to a product-owned powerhouse. By implementing Dyspatch, they unlocked localization across 12 languages, enabled 20+ non-technical stakeholders to manage templates independently, and freed their engineering team from constant email requests. This shift fundamentally changed how Bluebeam delivers on their promise of a seamless global user experience.
Breaking Free from Hard-Coded Email Templates
Bluebeam builds software that powers collaboration in architecture, engineering, and construction. Their users span continents, languages, and cultures. Yet until recently, every email update—whether fixing a typo or adjusting messaging—meant adding another ticket to the engineering backlog.
The problem ran deeper than inefficiency. With templates locked in code, Bluebeam couldn't deliver localized communications to their global user base. For a company whose mission centers on seamless workflows, this gap between promise and delivery was unacceptable.
The Localization Bottleneck
For a company committed to global user experiences, the inability to localize transactional emails was more than an inconvenience, it was a barrier to their mission. Bluebeam needed to deliver the seamless, localized communications they promised customers at a global scale.
"We're committed to supporting our users throughout their entire journey, in their language, on their terms," says Adriana Valencia, the Product Manager leading Bluebeam's globalization efforts. "But our infrastructure was holding us back from that vision."
The breaking point came when product teams realized they were competing with feature development for engineering resources just to update transactional emails. Something had to change.
The team needed a solution that would:
- Remove email template management from the development backlog
- Automate translation and localization at scale for global audiences through a direct Smartling integration
- Support collaborative workflows across multiple stakeholders
Empowering Non-Technical Teams
Bluebeam chose Dyspatch for its ability to bridge the gap between technical requirements and product team autonomy. The platform offered exactly what they needed: a way to create professional, localized email templates without constant developer intervention.
Key decision factors included:
- Dyspatch’s intuitive drag-and-drop interface that new team members could master quickly
- Robust localization capabilities to support their partnership with Smartling
- Collaborative workflows enabling multiple team roles to contribute
"Just technical enough to be dangerous," is how Adriana describes herself, and Dyspatch was the perfect fit for product managers with exactly that skill level.
Team Structure and Access
Over 20 team members now actively use Dyspatch, from engineers setting up integrations to program managers crafting user communications. Each has appropriate access levels—some create, others review, all collaborate.
Migration Strategy
The team continues to systematically migrate legacy "Studio" emails from their old system into Dyspatch, enabling both localization and easier ongoing management. New templates are built directly in Dyspatch for various product touchpoints, including academic program emails and integration-related communications.
The Onboarding Experience
Perhaps most impressively, when Adriana inherited Dyspatch ownership from a previous PM, she found the platform required minimal onboarding. "Super duper duper easy," she emphasizes about the platform's usability. The intuitive interface allowed her to drop in and start creating templates immediately, despite limited formal training. “It's the kind of partnership that makes you confident in your technology choices” Adriana notes.
Localization at Scale
The team now manages email localization across 12 standard languages, ensuring consistent, professional communication with their global user base throughout the entire customer lifecycle.
Exceptional Support Experience
"They're super responsive," Adriana notes about Dyspatch's customer support team. Quick resolution through chat support and highly responsive CS interactions have contributed to the platform's success at Bluebeam.
Recent Platform Improvements
The Dyspatch team has continued to enhance functionality based on user feedback. Adriana particularly appreciates the newly added ability to view published email components and personalization, making it easier to check variable names and verify data.
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