It's a complicated business. The customer base stretches from high-end design to architecture firms specifying materials for commercial interiors. That range creates a branding challenge most tech companies never face: the brand has to flex for radically different audiences while staying cohesive enough to own a category.

A core part of making that happen is how they communicate with customers. And for Cambium, that means email, a channel that, across the entire wood industry, almost nobody is doing well.

Three Companies, One Tool: Why Dyspatch Works

Every time Melanie starts a new role, Dyspatch is the first platform she adds to the stack. She's done it three times now. That says more than any metric could.

Her path to Cambium runs through some of the most sophisticated email programs in tech. She started in marketing at Braze, where she saw firsthand what companies like Canva were doing with lifecycle and engagement. She moved to Coda (now part of the Grammarly/Superhuman family) to lead Growth Marketing, then to Arcade, and now to Cambium, where she's building a marketing team from the ground up.

At every stop, she ran into the same wall.

At Coda, the team was using Intercom to manage lifecycle email. The experience was, in her words, shocking.

The challenges were frustrating. It took hours to build a single email, stakeholder feedback was hard to collate, and the tools’ capabilities just weren't there. Email is a specialized skill at the intersection of design and code, and without the right tools, even an experienced marketer hits a ceiling fast.

Dyspatch unlocked their team. The ability to take Figma designs and have the Dyspatch team translate them into production-ready email templates was transformative for their small team without in-house email developers.

When Melanie moved to Arcade, Dyspatch was the first tool she purchased. When she moved to Cambium, the same. No evaluation. No comparison. She already knew it would do what she needed.

A Brand That Has to Flex

Cambium sits between the design studio and the mill floor. The brand has to feel native in both: same company, different register. The challenge is not softening into something generic in the middle.

With a marketing team of three, the challenge is both creative and operational. Every context switch between audiences, every new campaign for a different business unit, is time a small team doesn't have.

This is where Dyspatch's infrastructure pays off. With Dyspatch, Cambium maintains separate blueprints and templates for each business segment: their mill market business units (arborists, sawmills), Carbon Smart Wood, and Cambium's corporate brand. With the rebrand underway, these will evolve, but the system means Melanie's team isn't rebuilding from scratch or hunting through brand files every time they need to speak to a different audience.

The result is consistency without rigidity. The emails carry a clean, editorial aesthetic, the kind of design-forward work you wouldn't expect from a company that deals in lumber, and that quality holds across every audience.

From Figma to Inbox: The Workflow That Makes It Possible

Cambium doesn't have email developers. They have a talented designer who built out their initial email templates in Figma, and the Dyspatch team translated those into modular, reusable components.

Day to day, Melanie's team works within those templates and blueprints autonomously. New campaigns don't require a design brief or a development sprint. They require choosing the right blueprint, writing the content, and sending.

When Carson, the newest member of Melanie's marketing team, got a walkthrough of Dyspatch in her first weeks, the feature that stopped her was approval workflows.

At Coda, where Melanie had a more robust brand team to work with, approval workflows were actually the biggest internal sell for adopting Dyspatch. Feedback doesn't get missed. Reviews don't live in three different tools. For a small team where a dropped comment can mean a broken send, that's not a nice-to-have. It's the difference between a professional operation and chaos.

From Marketing to Transactional

The best sign a tool is working is when a team you didn't onboard asks to use it.

Cambium's product team came to Melanie wanting to build transactional emails in Dyspatch — the messages tied to the supply chain platform that share live data on shipped materials, processing updates, and fulfillment status. Customers interact with these daily, and they'd been running separately from anything marketing touched.

Melanie knew the alternative. At a previous company, she found transactional emails that hadn't been updated in six years. They were off-brand, outdated, and effectively invisible to marketing.

A tool spreads when the next team can pick it up without being sold on it.

The Team Behind It

When asked what she'd want to emphasize about working with Dyspatch, Melanie didn't talk about features. She talked about people.

Across three companies, the Dyspatch Customer Success team has been a consistent reason Melanie keeps coming back. Even on a smaller support package, the team has helped Cambium build, unblock, and iterate. For a three-person marketing team operating without dedicated email developers, that level of partnership isn't a perk. It's infrastructure.