Digital marketers have long benefited from consumers’ cavalier attitude toward sharing personal information. But in light of high-profile data breaches and more stringent regulation, the era of easy access to personal data is drawing to a close. The GDPR in Europe, Facebook’s Cambridge Analytica scandal, and the California…
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Search results for: AMP for Email
How to Fuel Personalization with Loyalty Data
In this guest post on Oracle’s Modern Marketing Blog, Dyspatch CEO Matt Harris discusses the importance of integrating loyalty program data with other data points to optimize personalization. Recent research found that 91% of consumers are more likely to shop with brands who recognize and remember them well enough to provide…
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Digital Receipts How to Bridge Offline and Online Interactions
Anyone who has stepped away from their devices long enough to make a purchase at a physical store recently has likely witnessed a growing trend — retailers who offer in-store customers an email receipt as an alternative to traditional paper. An email receipt offers the customer several benefits…
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Should You Build It? An In-House Solution vs. Dyspatch
I’ve been working in product for a decade and I have yet to work in a company that had a scalable and effective transactional email management process. Transactional emails are the emails your users actually want to receive: things like shipping confirmations, email address verification during signup, and…
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Building a scalable GraphQL server, with lessons from OData
GraphQL is awesome for clients. GraphQL offers a lot of power and flexibility to the API consumer. For example, the following query will fetch a list of users along with their id, email, and group: { users { id email group { id name } } } The…
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The Importance of Effective Onboarding to New-Hire Success
No matter how old someone is, starting a new job can feel a lot like the first day at a new school, with all the anxiety associated with adjusting to new surroundings, new people, and new situations. An effective onboarding strategy plays a key role in easing that…
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How to Leverage Location Data to Drive Mobile CX
Every marketer knows the ultimate goal is to reach the right customer, with the right offer, at the right time, and in the right context. In theory, this makes perfect sense. In practice though, it’s not as easy to accomplish as we’d like. One major disconnect is the…
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Pre Order Guide
Creating a Pre-Order Campaign that Doesn’t Suck Pre-Orders are hard, make the email part easy. Introduction Taking pre-orders for a Kickstarter, crowdfunding, or even a SaaS beta can seem deceptively easy. What’s so difficult about collecting a few email addresses, and then letting folks know when…
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How Spotify’s Preference Center is Good for Customers and Great for Marketing
For as long as email has existed, common wisdom has held that the bigger the email list, the better. While some businesses might be happy with a list of 1,000, others say that 100,000 isn’t enough. Another way to look at email lists, though, is to consider quality…
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