Building Customer Engagement:

How Enterprise Marketers, Developers, and Product Teams Can Grow Revenue With Transactional Emails

Enterprise organizations struggle with a transactional email creation and revision process that is highly inefficient and excessively complex. In this white paper, we explore the causes of those challenges, as well as provide actionable suggestions for resolving them.

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Establishing a streamlined email creation workflow that reduces complexity and minimizes developer dependence will significantly improve productivity.

By enabling meaningful collaboration between Product and Marketing teams, brief-to-deployment time is significantly reduced, allowing more flexibility for testing and optimization.

Such flexibility results in team members who are empowered to create exceptional customer experiences, which will, in turn, improve ROI and contribute to growth.

In this white paper you’ll learn:

How reducing dependency on developers for the creation and revision of transactional emails can lead to optimized customer experiences

How Product and Marketing teams can take control of transactional email workflows so they can create, test, and revise their content quickly and efficiently

How doing so will help team members increase productivity and improve email performance, which will, in turn, improve team performance, helping them exceed revenue and growth goals

How giving post-conversion emails equal standing with pre-conversion emails can maximize the revenue potential and lifetime value of existing customers

Empowering Product and Marketing teams to optimize customer communications, without relying on developers, will improve customer retention and increase customer loyalty.

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