How to Engage Customers and Deepen Relationships:

What Startups Can Teach Enterprise About Transactional Email

Join Sendwithus CEO Matt Harris in a discussion about the serious wake up call Enterprise marketers need regarding the creation of exceptional transactional email experiences. Learn how these crucial communications can help you realize the full revenue potential of your most important customers — those you’ve already won.

Using real-world examples — of both the extremely bad and the extremely good — we’ll explore the significant lessons that startups can teach Enterprise about optimizing transactional email to maximize growth.

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Some key strategies to be discussed include how to:

Re-imagine the traditional sales funnel as a cycle in which Retention, Referral, and Repurchase are just as important as Awareness, Acquisition, and Activation

Subvert the status quo by viewing email as integral to the entire customer journey, rather than as primarily suited for the three ‘A’s mentioned above

Disrupt common wisdom by turning conventional marketing and transactional email strategies on their heads

Smash departmental silos to facilitate cross-functional collaboration on these critical communications, collaboration that includes stakeholders from marketing, product, engineering, and IT

Watch the Recorded Webinar


Matt Harris is co-founder and CEO of Sendwithus. He has extensive email and product expertise, acquired working with Fortune 500 clients and contracting for Government and private software companies. After graduating with a degree in Computer Science from the University of Victoria, he cut his startup chops in the inaugural cohort of FounderFuel, a Montreal startup accelerator. A self-proclaimed hacker, email nerd, and avid rock climber, Matt co-founded Sendwithus in 2013 in Victoria, Canada, and later moved to San Francisco, CA, to participate in the Y Combinator program.