Hunter Industries & Dyspatch
Building localized emails with global reach in minutes
Introduction - Hunter Industries & Dyspatch
With a diverse portfolio and a team spread across the globe, Hunter Industries sought to enhance their communication process. We spoke with Nancy Felicelli, International Marketing Manager at Hunter, and Ilker Akbas, former International Marketing Specialist at Hunter, about their experience with their former tools and process for creating email. Then we asked them about the impact of switching to Dyspatch.
The Dyspatch team built Hunter a bespoke email design system, complete with custom content blocks and detailed personalization. Nancy and Ilker had great insights to share with other global teams who are thinking about using Dyspatch. Read on!
In Brief: Hunter saw immediate wins with Dyspatch
When the International Marketing Team at Hunter Industries adopted Dyspatch, they experienced immediate benefits. Nancy and Ilker shared insights into their previous email creation tools and the impact of switching to Dyspatch.
Their marketing team has a large number of international customers with whom they communicate and collaborate. Nancy and Ilker noted that onboarding to Dyspatch took virtually no time, and the Hunter team was impressed with the speed at which they hit the ground running with their emails in Dyspatch – without writing code.
Within the first few months of using Dyspatch to power all of their communications with international customers, they now:
- Spend only 15 minutes on a new email
- Localize their content with one click using Dyspatch's direct Smartling integration, replacing a manual process that took 20 minutes per locale
New emails are a cinch to create, localize, and sync to Pardot
Hunter’s team wanted to select an email production tool that would accommodate their current scale, while also being the right tool for the scale they will hit in coming years as they continue to expand globally.
Their previous localizations process required copy pasting translation using spreadsheets, which is tedious and prone to human error, and required “20 minutes per language” to implement. Not including the testing required! This also made it difficult to reign in the costs of translations, even when only one small change was made to an email.
With Dyspatch, Hunter leverages the magic of a direct integration with Smartling. Now, only one click is required to sync with accurate and culturally appropriate localizations. What’s more, Hunter can save on localizations costs by only localizing the content that doesn’t often change once – a legal footer, for example, that can be reused in dozens of templates, only has to be sent to translators once.
Ilker noted, in particular, the ease of localization and editing localized content:
“I love that I can edit once for all languages. The process is easy: Localizations in Dyspatch are working perfectly”
Former International Marketing Specialist at Hunter
The Dyspatch email heroes have been there to help!
The Hunter team told us that working with Dyspatch has been a standout as compared to other vendors. They noted that the Dyspatch platform continues to evolve and each time the team at Hunter has expressed a pain point in their process, they’ve had a solution be implemented within weeks.
“Dyspatch is constantly improving; every day, and every week, there are new features.”
Former International Marketing Specialist at Hunter
Moreover, Hunter worked closely with the Dyspatch customer success team to innovate in their emails, and noted how enjoyable and knowledgeable the team was, and how speedy the responses were, calling the experience “very positive; quick turnaround and even things you would think would take a long time were done quickly. Any contact with Dyspatch has been very easy and very quick.”
Ilker told us that the Dyspatch team made them “feel like they are the only customer of Dyspatch”, which was truly the ultimate compliment. And Dyspatch’s white glove service was also there exactly when they were needed: “We have never seen another company respond to us so quickly”. At Dyspatch, we pride ourselves in providing the best customer support of any email tool out there, so this was a cherished compliment for our team.
And while it shouldn’t be rare for customers to feel as though a tool they’re using every day has a team of folks who are at the ready to help them every step of the way, it can be. Dyspatch has made this a key company priority for nearly a decade.
Even when there were internal changes to Nancy’s team, the process of onboarding to the internationalization strategy was seamless with Dyspatch – especially as compared to before, where manual work was required every step of the way. In summary, the benefits of switching to Dyspatch have been:
- Speeding up time to market: Creating different translated versions of a new email now takes only 15 minutes, significantly reducing production time
- Effortless localization: Dyspatch's direct Smartling integration enables one-click localization, replacing the previous manual process that took 20 minutes per locale
- Eliminating errors: Dyspatch's granular approval workflow process eradicated small but pesky email mistakes attributed to human error
The International Marketing Team at Hunter Industries seamlessly onboarded to Dyspatch, eliminating manual work and experiencing immediate benefits. The Dyspatch team's exceptional support and commitment to innovation further enhanced Hunter's international email operations; as Hunter Industries continues to expand, Dyspatch remains their trusted partner for efficient communication and localization.
We are excited to witness Hunter Industries' continued success in the years to come!
Request a demo to learn more about how Dyspatch can get your team localizing emails in minutes! With a free trial, you can focus on what matters most: creating effective and compelling emails without the worry of complicated email code.
About Hunter Industries
Hunter Industries is a manufacturer of irrigation and outdoor lighting equipment for landscaping, residential, commercial, agricultural, and golf course industries founded in 1981.
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1 Marketing manager
1 Marketing Specialist
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