How does a 20% annual growth rate sound? Pretty good, right?
But as you may know, a 20% growth rate in SaaS means you have a 92% chance of packing everything you own into a cardboard box in a few years.
Don’t panic. It’s time to churn and learn.
As in, lowering your churn rate and learning how AMP for Email can help you deliver an amazing customer experience with:
- Dynamic, interactive emails that onboard users two-point-five times faster.
- Intelligent scheduling emails that book three times more demos.
- Account upgrades, upsells, and promotions without leaving the inbox.
Keep reading for five AMP for Email use cases to inspire your SaaS strategy — including how automation app VOGSY maintains a 100% user adoption rate and increased user task efficiency by 80%.
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Five AMP Email Examples for SaaS Companies
If you’re not already familiar with AMP emails, here’s the deal: These messages leverage interactivity and live data to add functionality to emails that make them act more like, well, software.
The following AMP email examples can help you lower churn, onboard new users faster, and book more demos… and they only scratch the surface of what’s possible.
1. Live Commenting With Email
Here’s the typical flow of a notification email:
- An email saying so-and-so has left feedback on your document, asked a question in a task, or taken some other action.
- Plus, a button to click to go to that note or task.
The problem? That button takes you to either your browser or an app, where you don’t want to go because you’re focused on clearing out your inbox right now.
And, maybe your colleague found the answer to their question already, so when you finally log in to the app, there’s no comment for you there. Or your colleague replied, saying, “Nevermind!”
That was a lot of wasted effort.
I mean, was it a lot of effort, objectively speaking? Maybe not. But it felt like a lot of effort, running around the internet and trying to remember your password for five minutes.
But, if that company was using AMP for Email, you could have dealt with that task stress-free in the blink of an eye. Empowering.
The Benefits of AMP for Email
AMP emails allow users to complete tasks or respond to comments, right within a notification email.
The best part? It’s all live data. So if Jenny from Accounting wants to retract her question, it gets updated in the notification email — even if it’s already sitting in your inbox — so you won’t ever see out-of-date information.
Here’s how it works for Google Docs notifications:
Once Google started using AMP emails for Google Docs, their comment reply rate shot up 500%. That’s 500% more collaboration, task completion, and app usage.
A great stat for any SaaS company, but it’s more than that. Think of how convenient it is for their users. Answering questions, managing tasks, checking status updates, and more — all without ever leaving an email. It’s a beautiful thing.
2. Book More Demos With Email
Let me guess your favorite four letter word: Demo.
Sure, you’ve got a call to action on your website to book one, and a callout in all your onboarding and marketing emails. But it’s still tough to get leads to commit, right?
Maybe you even have a fancy online booking page set up where leads can book a 1:1 instantly, like this one from Jane:
That’s great for your website, but what about your email marketing campaigns? The average click-through rate on emails for the SaaS industry is just over seven percent.
What if you could bump that up by, say, 133%?
The Benefits of AMP for Email
Since AMP emails use live data, they allow for two-way communication between you and your leads — all within the email.
How does this help? Well, when financial SaaS company Findomestic added AMP functionality to their marketing emails, they achieved a 128% bump to their open rate and a 133% increase in clicks.
They achieved these results by empowering recipients to calculate loan interest rates inside an email. Using dynamic content, the lead could play around with numbers for a loan and get an instant quote. Since it was so easy — no clicking a button or waiting for a browser tab to load — it resulted in higher engagement. If a lead liked the rate quoted, they could click to start the application process.
So, taking that logic to your demo booking process: What if leads could book a demo directly from an email? Just a tap or two and boom — booked.
Here’s how it could work:
This example uses live data to show available times. Your customer can simply tap a time, right in the email, and receive an instant booking confirmation.
It’s like your website’s online booking page but in an email.
You no longer need to rely on only seven percent of recipients clicking through to a landing page to book. Or, getting leads to reply to emails from your salespeople, and then spending days going back and forth to find a time to meet.
More demos booked in less time, with less effort. Huzzah.
3. Onboarding Flows With Email
Your onboarding process may be a series of emails with short videos or a multi-week online course with hours of educational content. But all onboarding email sequences aim to reduce friction and keep new customers engaged.
Investing in your onboarding process is one of the highest ROI-generating activities you can do. A recent study shows this in black and white:
- 90% of users think most companies’ onboarding processes “could be better.”
- 80% of users have deleted an app after becoming frustrated with it, or not knowing how to use it.
- 63% of customers take the onboarding process into account during the purchasing process to decide who to buy from.
So what’s the deal? Why do users drop off?
Well, because it sometimes goes like this:
- I sign up for a free trial. Then, I need to check my email for a link to confirm my email.
- Super bonus points if I have to sign in to the app again to do that.
- Then I finally get into the app, and I’m bombarded by a default walk-through for things I don’t want to set up right now because I don’t know if I like this app yet.
- Some Intercom messages pop up in the corner… Eek! I’m not ready to chat. I just want to see what the platform is like first.
It’s kind of like a first date where the other person is telling you their views on marriage, and you’re only thinking as far ahead as which entree to order.
When it comes to SaaS, you want to get people using your product as quickly as possible to capitalize on their interest. Without scaring them.
Nothing reduces friction more than being able to effortlessly complete onboarding actions within an email.
The Benefits of AMP for Email
No clicking over to a browser or app. Or worse, having to log in, since 78% of us regularly forget our passwords.
With AMP for Email, your new users can…
- Confirm their email or identity
- Complete their profile
- Add information about their company
- Invite team members
- Start completing actions in your product within minutes
… and more, right from their inbox.
VOGSY, an automation app for Google Workspace, started using AMP emails for onboarding and the results were dramatic. The complicated app handles over 60 different workflows. They manage all this by sending email notifications to team members who need to take action on a task before it gets passed to the next person in the flow.
Before using AMP for email, those actions took about a day for users to complete. When they implemented interactive AMP emails, completion speed went up 80%.
Similar to VOGSY, knowledge base app Guru also uses email notifications to ask users to do things. The app helps companies organize all their assets into ‘cards’ which users can add information to or verify.
However, Guru found that relying on users to click a link, leave their inbox, and complete the task on the Guru website was a huge source of friction. After switching to AMP emails, Guru drastically improved two key metrics: 250% more card comments, and 75% more card verifications.
Another way to use AMP emails for onboarding is for educational content.
You can create a carousel of short tutorial videos right in an email. Users can skip directly to what they want to know.
Imagine including a section like this in your welcome email with a series of “Quick Start” 15 second video clips:
Or, you could send out a series of onboarding emails, one per day, that each covered a different topic. Let’s say your product is an online bookkeeping solution.
Your onboarding emails with carousel videos could look like:
- Day 1: Getting started tips
- Day 2: Adding and reconciling bank accounts
- Day 3: Creating invoices, customers, expenses, and reports
- Day 4: Installing popular integrations
You get the idea.
The interactivity of carousels can drive engagement up as much as 300%. But more importantly, since AMP emails use live data, your customers only see up-to-date videos. If you edit one, the newest version will always be there when your customer opens the email — even if that email was already sent, or even opened before.
Your customers will love getting into your product faster with a sped up onboarding process. They’ll also love the ease of navigating educational content, all without leaving their inbox.
4. Product Feedback With Email
SaaS is extremely competitive. The average business failure rate is 20%, according to the US government. But for startups, that number can be as high as 90%.
You can have a great product, but if it’s lacking key features your target market needs, you won’t succeed.
So how do you find out what your customers want? You ask them, of course.But getting them to tell you? That’s another story. Research shows the average customer survey response rate ranges from 10% to 26%.
How does a 257% increase sound for your survey response rate? That’s what happened to fintech company Razorpay when they switched their regular customer feedback emails to AMP emails.
The Benefits of AMP for Email
AMP emails can help you increase your response rate for:
- Customer surveys
- Product reviews
Customers can complete a survey right in the email — whether it’s a short rating scale, one question to answer, or even a 20-question survey.
Here’s how Razorpay’s email survey worked:
Quick, painless, and no need to leave the inbox.
This same functionality works for product reviews. Customers can complete the review right in the email and, thanks to live data, this can be pulled into Yotpo (or your review software of choice).
In fact, using AMP emails for feedback, testimonials, or product reviews can get you up to five times the response rate of traditional HTML emails.
5. Click to Load Content With Email
Okay, I’m going to say it: Content is king.
You have brand building content, educational content, onboarding content, use cases, white papers, ebooks, blogs, how-to guides, and more. All together, your content probably rivals the length of War and Peace.
Now, it could all be great, useful content. But when it’s overwhelming for users, they may have trouble making use of it.
But with AMP for Email, you can share your content in an organized way that won’t overwhelm people.
The Benefits of AMP for Email
By organizing content into neat accordions or click to load more sections, AMP emails let you include a metric ton of information — while still providing a clean user experience.
Copywriters and designers everywhere can finally get along.
But more importantly, your users get a treasure trove of everything they need to know, in one organized email. That email could contain links to 100 blog posts, but it won’t look like it has 100 links in it. And that’s the point.
This example from Booking.com shows content organized into horizontal tabs, like a file folder:
Or you could use a vertical format, like this:
While this example shows FAQ questions, you could also use this format to sort resources.
Each accordion above could be:
- Getting started videos
- With thumbnails and links to watch them.
- How-to guides
- Ebooks or other resources related to your product, such as “How to Create a Social Media Strategy” if you have a social media scheduling app.
- White papers
- Links to your most useful or popular ones for further reading.
- Add-ons & more
- Link where users can find templates, add-ons, or extensions, if that applies to your product.
Click to load content lets you deliver a wealth of information without overwhelming your customers. But, when they need something, they have it all in one easy-to-navigate email.
Lower Churn, Faster Onboarding, Easy Demo Booking, and More With AMP Emails for SaaS
AMP for Email makes boring tasks quicker and tough tasks easier for your customers.
Using live data, your users can complete their profile and other actions without ever leaving their inbox. They’ll love getting things done without having to switch apps, and you’ll love the engagement boost.
Plus, your AMP emails can take the hassle out of booking demos with easy, automated scheduling that integrates with your system. Same goes for effortless product reviews or feedback surveys, which means more marketing materials and valuable insights for you.
You’ll stay ahead of your competition by delivering a powerful onboarding experience where many actions can take place right in your customer’s inbox. People want to learn: 86% are more likely to stay with companies who invest in educating them after they’ve purchased. So wow them with a seamless experience.
Want to learn more about how you can use AMP emails for your SaaS company?
Here’s everything you need to know about AMP for Email. Then, get ready to reap the rewards of delivering useful, educational, and interactive emails to your SaaS customers.