Triggered and transactional emails have open rates 69% higher than regular marketing campaigns, with click-through rates as much as 164% higher.
These impressive numbers represent a level of engagement that far outstrips even the highest performing promotional campaigns. And the reason for that is simple:
Triggered emails are emails your customers want to receive.
When done well, they’re also emails that generate significant revenue. Sent to your most valuable customers — those you’ve already won — transactional and triggered emails provide unparalleled opportunities for cross- and upsell offers. But not only that, these emails help foster long-term customer engagement by providing opportunities to solicit reviews, referrals, and email list sign-ups. They’re also the perfect place to promote your loyalty program.
Presented in partnership with Mailgun, the email service for developers, this webinar will show you how to make sure your users receive the best version, of the right email, at exactly the right time. Using real-world examples from AirBnB, Warby Parker, Lyft, and more, we’ll show you how to optimize transactional emails to maximize both engagement and returns.
Key takeaways from this webinar:
- Business-critical triggered emails you must have and the purpose of each
- The customer-initiated actions that trigger those emails
- How to optimize both content and timing
- How to maximize the engagement and growth potential of each and every email
Pulling the Trigger on Transactional Email:
Engage Your Best Customers with the Right Email at the Right Time
Wednesday, June 12, 2019
11:00 a.m. PDT / 2:00 p.m. EDT
Mailgun Technical Account Manager
Mailgun Solution Engineer
Dyspatch CEO & Co-founder