It’s a story almost as old as the internet itself. You make an online purchase from a well-loved, long-established brand, only to receive an order confirmation email that looks like it was coded by your ten-year-old nephew. In 1989. 

Whether the result of inefficient workflows, an inability to work across silos, or due to the complexity of updating emails buried deep within the code base of legacy systems, Enterprise organizations continue to struggle with a transactional email creation and revision process that is cumbersome at best. 

It doesn’t have to be that way.

Establishing a streamlined email creation workflow that reduces complexity and minimizes developer dependence is easier than it sounds. And doing so will significantly improve productivity. By enabling meaningful collaboration between Product and Marketing teams, brief-to-deployment time can be significantly reduced, allowing more flexibility for testing and optimization.

The key word there is ‘optimization’. Transactional emails represent a massive opportunity to further customer relationships, build customer engagement and foster loyalty, and ultimately drive revenue. Empowering your team members to collaborate on transactional emails will allow them to create exceptional customer experiences, which will, in turn, improve ROI and contribute to growth.

Building Customer Engagement

Learn more in our latest white paper, Building Customer Engagement: How Enterprise Marketers, Developers, and Product Teams Can Grow Revenue With Transactional Emails, including:

  • How reducing dependency on developers for the creation and revision of transactional emails can lead to optimized customer experiences 
  • How Product and Marketing teams can take control of transactional email workflows so they can create, test, and revise their content quickly and efficiently
  • How doing so will help team members increase productivity and improve email performance, which will, in turn, improve team performance, helping them exceed revenue and growth goals
  • How giving post-conversion emails equal standing with pre-conversion emails can maximize the revenue potential and lifetime value of existing customers