Dyspatch is passionate about your emails. We pride ourselves on our extensive email expertise, honed over nearly a decade of helping teams across the world communicate with their customers. And now, we’ve taken the tips, tricks, and insights we’ve learned along the way and made them into a new feature in Dyspatch: Email Guardrails.
Email Guardrails is an automated checklist that tests your email against best-practices for deliverability and accessibility, that runs behind the scenes for every email you create.
With Email Guardrails, Dyspatch will tell you about mistakes you’ve made or opportunities you’ve forgotten about, before you even start testing your email. While you’re still in email creation mode, we’ll show you how to avoid having a message clipped in Gmail, remind you to add alt text to your images, hint at options to make your subject line and preheader perform better, and even help you with your localizations. And that is just the beginning.
Email Guardrails is comprehensive. It will automatically report on fixes required ranging from:
- Broken links
- Badly sized images
- Incorrect syntax and personalization errors
- Accessibility issues
- And more!
Peace of mind, before you start testing: Make fixes and improvements directly in the Dyspatch email builder.
Dyspatch now provides a granular, actionable review of every aspect of your email for you to review – before you even start your testing flow with previews, Litmus screenshots, and the approval process. You’ll be able to make adjustments contextually, and save time for you and your review team.
What’s more, you’ll also save money on localizations, since only a perfect email will be sent out for translation.
The best advice in the industry – right in Dyspatch’s email builder
We’ve been helping teams create beautiful, high ROI emails for nearly a decade. Now, we’ve productized our expertise so that you can make the most of it with every campaign. Leverage our expertise every time you build a newsletter, send a transactional email, or do a product launch. Email Guardrails has your back.
Dyspatch Email Guardrails are designed to save you time and ensure you send a perfect email every time, without spending hours on manual testing. It’s like having an email geek from the Dyspatch team helping you every step of the way!
Save time – Dyspatch will do the testing for you
Email Guardrails takes care of so much! If you’ve had to manually test links, triple check that you have a subject line and preheader – and that they’re an ideal length – or if you’re always forgetting to add a plain text version of your email, you’ll never have to worry again. Email Guardrails checks all of this for you, and more. This will get your campaigns to market faster, and take a lot of the effort and guesswork out of email creation.
Actionable tips: Customers will never see a Gmail message clipped message again
Let us take care of the email stuff. Spend more time on personalization, analysis, and growth. Dyspatch Email Guardrails takes care of the rest, including:
- Letting you know if your customers will see a Gmail message clipped warning if your email is larger than 102 kb
- Verifying that a subject line and preheader are present, and are the ideal length
- Checking that your links are valid, even on images and other content
- Ensure that the plain text version of your email has been added
- Confirm that images contain alt text, so that you score highly in accessibility guidelines
- Save you time by verifying that locales contain localized content & error checking: key matches localizations contents
- And more!
And stay tuned. In future, you’ll have options to add your own Email Guardrail rules in Dyspatch to match your unique business context.
Available to all teams in Dyspatch!
We are committed to making everyone who uses Dyspatch into an email expert. That means that Email Guardrails are available to all teams in Dyspatch right now. And if you’d like to try them out, you can start your free trial here.