An email campaign is an excellent method to increase brand awareness and boost sales. Customer engagement in email marketing campaigns determines the response rate of the subscribers. In other words, how subscribers respond to the email content.
To maximize the email campaign’s return on investment, you must enhance customer engagement.
Creative Newsletter Ideas for Better Customer Engagement
Almost every marketer in every industry uses email marketing software because email is a tactic with the highest rate of return on marketing investment. Sometimes they feel that it is a humongous task to increase customer engagement. But the task is not as hard as they think, so long as they follow the right path.
The best way to get the customers to open the emails is by focusing on them and sending them something that provides value. Implement innovative newsletters that motivate the recipients to act. Successful marketers reap the benefits by using such tactics that propel the customers to readily engage with the email.
Ask For Customer Feedback or Reviews
Customers’ feedback and reviews are powerful marketing weapons. Use the email newsletter to ask for feedback or a review, and watch your engagement rate grow. Generally, marketers shy away from asking for feedback as they think that they might get some bad or negative reviews. But do not fall into that trap.
Ask the recipients what their satisfaction level is after using your product or if they are happy with your sales offers. Even a simple question, like asking if they are overwhelmed by the number of emails you are sending, can engage them. There are many more innovative questions you can ask to increase the email campaign’s engagement rate.
Answer Customers' Questions
You can engage your list through email newsletters by answering their questions. For instance, if it’s a challenge for them to install and uninstall the programs or apps from your list on Mac, an ideal solution would be to send them a guide. This would help them use your product effortlessly.
Another way to answer the customers’ questions would be to curate a question list and share the answers to those questions in a newsletter. When you reply to various questions your customers pose, they get a sense that your company values them. This builds significant trust and goes a long way in making loyal customers.
Send Product Usage Advice
Every product user faces challenges, and an instructional guide can solve their problem in no time. Send instructional guides in your newsletters that can be valuable, provided they are intended to deliver the results as promised. Sending these learning aids can not only increase email engagement but also build a company’s reputation.
Include product features and the advantages of using those features, along with how to use them. That way, your users will feel that you want them to get the best out of your product. However, make sure that you are not overdoing it, as they may feel overwhelmed and eventually unsubscribe from your list.
Use a Poll or Survey
The key to an engaged set of subscribers is keeping them interested. To keep the recipients of email newsletters interested, you can create an email poll or a survey and solicit their opinions and comments. People generally enjoy expressing their opinions and ideas through interactive polls and surveys. This can drastically increase engagement.
Requesting feedback or opinion is a great way to keep your subscribers or customers involved. It also gives you crucial information backed by real data that helps you expand the company and keeps your clients satisfied. Based on this, you can improve your newsletters and make informed business decisions.
Include An Interesting Fact or Story
An important expert email marketing advice is to share a fact or story per newsletter to keep your subscribers engaged. If each newsletter contains a single story, it is easier for them to connect to your brand. Moreover, telling a fact or story using newsletters is an effective way of holding the subscribers’ attention.
Storytelling can increase and boost engagement rates. People will look forward to reading your email. So, make sure you make a schedule and send them consistently by sticking to the schedule. Along with customer engagement would come brand awareness as well.
Announce Special Offers and Giveaways
Pique the interest of your subscribers by rounding up giveaways or special offers and putting them in the newsletters for all to see. You can describe everything about the offers and giveaways, such as the time limit, who is entitled, and how to get it. Include a call to action, such as responding to the email to avail of the special offers.
Including a call to action to get the giveaways is a great way to track the open and click rates that constitute the engagement rate. Use different colors to make it eye-catchy. You can insert a statement or a link, or an image. Including this single feature in the email will improve the engagement of the recipients with brands.
Invite to Online Events
Invite your subscribers and customers to online events where an important and much-anticipated update will be announced. Arranging different online events would increase brand value. If you plan on running an online corporate event soon, send invitations to those customers who are enthusiastic about your product.
Make the invitation to online events personal by including the name of the recipient. List the name of the key speakers at the event, if any, to provoke subscribers to sign up for the online event. Include a recap of the agenda of the event upfront, so people are not disappointed on the day of the event.
As far as possible, share only a single piece of information in each newsletter. Pepper it with text, images, videos, graphics, and a call to action. The length of the newsletter matters too. Do not make it too long to consume. That might put people off. And finally, personalize the approach.