Search results for: AMP for Email

Going Beyond GIFs in Email

GIFs are a great way to stand out in an inbox and convince your users to engage with your email. You will see them used in clever ways to provide visual flourish, convey an idea, show a tutorial, and show a video preview. For example, see how Vinyl…
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How To Build A Better Modular Email Workflow Webinar Recap

Thanks to everyone who joined us for the second webinar in our 3-part series about Modular Email Design. We’ve really enjoyed the opportunity to discuss emails with all of you. It’s obviously a topic we’re passionate about, and hearing about everyone’s challenges and discoveries helps us all create…
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Email Evolution The Modern Transactional Email Workflow

Back in the early days of the internet, transactional emails were hard-coded into backend systems, where a customer’s action would trigger a send. A purchase, for instance, would trigger the backend to compile, render, and send an order confirmation email. To create such an email, or to update…
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