As the old saying has it,“Strategy without execution is hallucination.” This is precisely why efforts to improve customer experience can be hit or miss. Despite all their talk about personalization and creating exceptional customer journeys, marketers often fail to execute and instead offer disjointed, alienating experiences. A Starbucks…
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Search results for: AMP for Email
How to Boost B2B Email Outreach with AI and Machine Learning
No one likes to leave money on the table, but many B2B marketers do it again and again with their email messaging. Every time a customer, existing or prospective, opens an email, it’s an opportunity. It’s your chance to cross- or upsell a current user, or to engage…
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Transactional Email Hall of Fame – November 2018
Welcome to our monthly Email Hall of Fame, highlighting some the best transactional and triggered emails. We hope you enjoy them — and learn from them — as much as we do. Hall of Fame: Who: Williams Sonoma, the kitchen and housewares retailer What’s Good: This email, sent…
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Helping Developers & Marketers Find Middle Ground on Transactional Email
Helping Developers & Marketers Find Middle Ground on Transactional Email
Transactional Email Hall of Fame – October 2018
Welcome to our monthly Email Hall of Fame, highlighting some the best transactional and triggered emails. We hope you enjoy them — and learn from them — as much as we do. Hall of Fame: Who: Postmates, the delivery-on-demand company What’s Good: Everything? It’s a gift card delivery…
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How to Send Email Like a Startup
How to Send Email Like a Startup A guide to making every email count. Introduction This guide is a practical resource for developing a set of transactional emails that will move your new users through the sales funnel toward becoming happy, engaged, and paying customers. Chances are, these…
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Transactional Email and the Dreaded Rebrand
Enterprise organizations tend to forget about transactional email — at least they do until they go through a rebrand. Then once they get started, they realize how hugely expensive and time-consuming it can be to update all those emails, many often embedded deep within the codebase. Imagine over…
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Transactional Email Hall of Fame – September 2018
Three months on and we continue to be impressed by the extraordinary emails that hit our inboxes. So welcome to this month’s Hall of Fame. We hope you enjoy them — and learn from them — as much as we do. Hall of Fame: Who: OpenTable, the…
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REPORT Transactional Email – Capitalizing on Missed Opportunities
In this 2017 Forrester report, The Next Chapter For Email Marketing, Shar VanBoskirk identifies opportunities for moving email marketing beyond the one-to-many approach of digital versions of print ads and circulars, encouraging marketers to develop email as an integral component of the entire customer experience. Expanded to include a…
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