Wow — the Google team (and friends) just wrapped up AMP Fest 2020 with some huge announcements. Here are my top takeaways, both for early adopters of AMP for Email and those still on the fence. First, from an execution standpoint, Salesforce Marketing Cloud announced support for sending…
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Search results for: AMP for Email
The Hidden Six-Figure Cost of your Email Marketing
If you send two promotional emails per week to your subscribers, your email marketing strategy could cost you at least $100,000 per year. That’s a big number, but it might be even higher if email is a bigger part of your marketing strategy. If your company has two…
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What Does Social Responsibility Have to do With Email?
Forrester Research found companies that include corporate social responsibility (CSR) as part of their brand influence an astounding 82% of purchases. With such a staggering stat influencing potential sales, what’s holding companies back from communicating their social commitments to their audience? The answer is surprising: business leaders and…
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Audio in Email — it’s Possible!
Putting audio in your email is a simple way to create a unique interactive email experience. All the talk these days is about AMP for email it’s certainly all we have been talking about lately and sure, AMP is the cutting edge of dynamic emails, but you might be…
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Do B2B Businesses Need Mobile-First Emails?
In short, yes. A 2019 Data & Marketing Association survey found that email marketing delivers a $42 return for every $1 spent. This is a significant jump from the $38 to $1 return just a year earlier. A 10.5% acceleration in only one year highlights the power of…
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GIFs vs Videos in Email: What’s Most Effective for Engagement?
According to one investigation, the optimal length for an email is only 50 to 125 words. That’s not much! But you can convey so much more if you include interactive visual content. High-quality visual content makes your emails more memorable and appealing, as most people prefer visuals to…
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8 Principles of Good Email Design
8 Principles of Good Email Design Take your email design to the next level
The Future of Email Marketing
Report Highlights Consumers want and expect even more personalized email experiences While 69.5% of emails are already personalized beyond first name, we were surprised to find that 22.2% of people think the preheader text is the most important motivator for them to click through. Approximately 41% are more…
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Three Tips For Mastering the Art of Marketing Emails
A 2015 study found that email marketing generally pulls in an average of $38 per $1 spent. That’s a huge ROI. Even with popular social networks like Twitter and Instagram, email is still the most direct way to reach potential customers. So why does it always take so…
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