Webinar Summary Dyspatch recently teamed up with Smartling’s Head of Marketing, Adrian Cohn, to dig into the challenges of email localization and how to solve them. Read on for a summary of the key points covered, including: The challenges of scaling your email localizations How to implement a…
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Search results for: AMP for Email
12 Proven Ways to Use Email for Customer Retention and Loyalty
Did you know 80% of retailers identified email as the number one tool for customer retention? That’s almost twice as many as the runner-up: social media! And there’s no doubt, customer retention should be a priority for your marketing strategy. After all, it costs five times as much…
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How to Design Email for Mobile-First
Odds are, you read an email on mobile today. Probably even a few. Mobile is now a standard vehicle for email. Studies show mobile users account for anywhere from 41.9% to 62% of email opens. And marketers know this number is only getting bigger. What’s more, 62% will…
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How Email Production Fits into the Martech Stack
In 2019, marketing technology (martech) was already a $121 billion dollar industry. Fast-forward to 2021 and this number is bigger still. In fact, experts estimate the pandemic accelerated the adoption of digital technologies by on average seven years. McKinsey & Company calls this “a quantum leap at both…
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9 Ways to Get More Email Survey Responses
It’s all too common for marketers and businesses to rely on intuition, assumptions, or guesses. Surveys remove this guesswork. They allow you to get real-life feedback from customers, as well as your target audience. With this feedback, you can: Iterate your products and services to meet your market’s…
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Email translation in 7 steps
When it comes to marketing personalization, the little things mean a lot. An Uber email that thanks you for ‘Your Sunday afternoon ride with Uber’ will backfire if the ride actually happened on Saturday morning. And an email addressed to a Canadian market that fails to use preferred…
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Localizing Your Email Templates at Scale
Localizing Your Email Templates at Scale How to manage 100+ locales Supercharging Your Company’s Growth — At Scale Inspire Long-Term Customer Trust Email Localizations Strategy — Why it Matters The Challenges With Email Localization The Problem – A Deep Dive The Current State of Localization Solutions for Email…
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Email Management: Why Email Marketing Takes So Long and How To Fix It
If you’ve worked with almost any email builder out there, you’ve felt the pain. You may have even spent hours trying to fix a line of code to make your emails look perfect yet still have accidentally sent an email with a placeholder like “Hi ” instead of…
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Conversational Marketing With Live Chat in Email
In 2021, conversational marketing is more important than ever. Customers have come to expect a personalized touch from their favorite brands, and want to be able to engage with them wherever, whenever and however they prefer. Smart companies understand that customer dialogue must be a two-way street, not…
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