Leveling up from plain text to responsive HTML emails -- is it worth it?
00%
Increase in
testing overhead
30+
Transactional and
marketing templates
22
Custom email
modules created
Executive summary
Maintaining a library of fully responsive, on brand marketing and transactional emails is tough. But when you’re a startup with a small team it’s nearly impossible. Before Dyspatch, Vetcove had surrendered to only using plain text emails so they could easily maintain their library of over 30 triggered emails and avoid accidentally sending broken email.
Leveraging Dyspatch’s built in guardrails they’re able to easily create and maintain a library of media rich HTML emails without having to scale their team or worry about broken links. By leveraging a custom modular email design system, non-technical teams can deploy beautiful, on-brand campaigns faster and achieve greater operational efficiency.
The challenge
Before they started using Dyspatch, they mostly used plain text emails with a single logo image in an attempt to keep their overhead low. Coding HTML emails from scratch can be time consuming. By sticking with plain text emails they could reduce development time and there is little chance that their emails would break.
In their search for a no-code email builder, Vetcove needed a solution that supports conditional logic and dynamic fields, so their emails can be personalized and useful for their customers. They use Postmark for email delivery, so they needed to be able to export them easily to Postmark.
Before adopting Dyspatch, Vetcove was only sending transactional emails and hadn’t yet been able to implement marketing-oriented activities to their strategy. They were looking for a solution to host both their eCommerce transactional emails and marketing emails in one spot so they would be able to sync them to multiple services without having to worry about re-creating templates across multiple services.
The Dyspatch solution
Dyspatch allowed Vetcove to create a system of custom, reusable modules to build on-brand emails in a matter of minutes without having to write HTML. They can pull in modules and create templates to cover all of their use cases, marketing and transactional emails included.
Their emails render well on every device, in every inbox
How can they be sure? Simple. With integrated Litmus testing, they can preview their templates across 90+ email clients, devices, and even in dark mode, right in Dyspatch. The ability to test their emails is a confidence booster. Not to mention, an ROI booster!
“It has been an overwhelmingly positive experience working with your customer success team, and the email template implementation was integral to getting us off the ground.”
— Rhyne Vlaservich, Software Engineer at Vetcove
Having a library of pre-coded blocks available to new users was essential to Vetcove’s onboarding process. These modules existed as an example of the possibilities that are available when using DML, and allowed them to create new blocks effortlessly.
The results
With Dyspatch, Rhyne and his team can create dynamic and engaging HTML emails in the same amount of time it took them to produce simple plain text emails. No increased overhead here, but much higher ROI for their efforts! Because they haven’t increased the time it takes to create an email, they’re able to focus on the design and message that will resonate best with their clients.
With Dyspatch’s built in guardrails and Litmus testing, Vetcove is able to quickly test their email templates across popular browsers and email clients. They’re so confident in the emails they create in Dyspatch that new templates don’t need to be fully tested before sending - they can trust that the guardrails in place have their back.
What’s next
For a rapidly growing startup, it is important to keep things fresh and re-engage with your audience to keep things interesting. With Dyspatch, Vetcove is able to focus on building out new marketing campaigns.
With the addition of AMP support in Dyspatch, Vetcove is also interested in adding new interactive experiences to their emails like appointment booking directly in email. Re-engaging with current customers using AMP-powered product reviews in email will be a snap. And with Dyspatch’s library of pre-coded interactive AMP blocks, they can start experimenting whenever they’re ready.
About Vetcove
Vetcove is an eCommerce platform that enables veterinary hospitals to research products, compare prices and what's in stock among vendors, and buy from one central location.
Industry
eCommerce
Company size
60+ employees
Email team size
2 Developers
1 Product manager
1 Designer
Dyspatch product
No-code email builder
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