For everyone out there on the fence about AMP for Email, here’s one more reason to try it…
Last week, Yahoo announced they now offer full AMP support!
Previously, they only supported AMP for Yahoo Mail on the web. But with this update, users will be able to experience interactive AMP emails across all Yahoo Mail applications, including mobile apps on iOS and Android.
When Yahoo originally launched AMP support for webmail in 2020, they wrote:
“When our customers’ favorite brands send them an email, it should be a great experience. Email should no longer come in the form of a flyer — static, boring, and stale — but rather, an interactive and dynamic way for consumers to do what they want and need to do as quickly and conveniently as possible.”
Since then, the need for email to evolve and become more dynamic has only grown. With the pandemic, companies have had to rely on email to communicate with customers and prospects more than ever before. So yes, it’s a familiar tune, but it’s true: Inboxes are busier than ever before.
It falls to email marketers to find ways to rise to the top of busy inboxes. To make emails more engaging, interactive, and most of all, convenient.
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How marketers can get ahead with AMP for Email
AMP for Email delivers on all these fronts. With AMP emails, subscribers can get things done — like participating in a poll, booking an appointment, or completing an NPS survey — directly from the inbox. No need to click twice… or think twice.
By bringing these types of actions into email, leading brands have seen impressive results — 500% more engagement on comments, 60% more conversions on bookings, and 82% more sales on abandoned cart emails, to drop a few stats.
It’s clear from results like these that consumers want AMP emails. And with a growing list of email clients that support AMP, like Yahoo, Gmail, Mail.ru, and FairEmail, marketers have even more reasons to deliver.
Email clients and platforms have heard the rumblings about AMP for Email, too. Namely, that AMP emails are too complicated to implement. Which brings us back to Yahoo’s update…
How Yahoo is simplifying AMP for Email for brands
If you want to send AMP emails, one of the steps you need to take is registering with Google to get your sender domain whitelisted. For brands with multiple sender addresses or domains, this can be a bit of a hassle.
Yahoo has made the registration process much easier. In their announcement, they shared you can now register entire sending platforms and ESPs to send AMP emails. In other words, you can register once, and that’s it. No need to repeat the process for each address or domain.
The only thing left to do? Build an AMP email!
How Dyspatch can help you build AMP emails with ease
Historically, building AMP emails was another sticking point.
It required learning AMPHTML and coding a fallback version of every email template.
Users can download these interactive apps, customize them, and drag-and-drop them into their email templates. And every app comes pre-loaded with an HTML fallback layer, so recipients will have a positive experience, regardless of email client.
From in-email appointment scheduling to embedded product review forms and surveys, whatever action you want recipients to take in an email, we have an app for — a pre-coded, pre-approved, HTML fallback loaded app that you can drop into your campaigns, with no engineering effort required.
Think of it this way: Apps in Email come with batteries included.
Questions? Hit the chat button or book a custom demo today!