Putting audio in your email is a simple way to create a unique interactive email experience. All the talk these days is about AMP for email it’s certainly all we have been talking about lately and sure, AMP is the cutting edge of dynamic emails, but you might be…
Read More
Search results for: AMP for Email
Do B2B Businesses Need Mobile-First Emails?
In short, yes. A 2019 Data & Marketing Association survey found that email marketing delivers a $42 return for every $1 spent. This is a significant jump from the $38 to $1 return just a year earlier. A 10.5% acceleration in only one year highlights the power of…
Read More
GIFs vs Videos in Email: What’s Most Effective for Engagement?
According to one investigation, the optimal length for an email is only 50 to 125 words. That’s not much! But you can convey so much more if you include interactive visual content. High-quality visual content makes your emails more memorable and appealing, as most people prefer visuals to…
Read More
8 Principles of Good Email Design
8 Principles of Good Email Design Take your email design to the next level
The Future of Email Marketing
Report Highlights Consumers want and expect even more personalized email experiences While 69.5% of emails are already personalized beyond first name, we were surprised to find that 22.2% of people think the preheader text is the most important motivator for them to click through. Approximately 41% are more…
Read More
Three Tips For Mastering the Art of Marketing Emails
A 2015 study found that email marketing generally pulls in an average of $38 per $1 spent. That’s a huge ROI. Even with popular social networks like Twitter and Instagram, email is still the most direct way to reach potential customers. So why does it always take so…
Read More
Top 5 Tips for Keeping Consistent Branding Across all Emails
According to the Content Marketing Institute, 89% of B2B marketers say brand awareness is their most important goal. That’s more important than sales and lead generation! So how do marketers make people aware of their brand? Through a consistent look, message and feel across all content channels: Email…
Read More
Using Multiple Email Platforms? What You Need to Know
What email service provider (ESP) do you use to send your emails? There are literally hundreds to choose from, competing with one another on features, capabilities, pricing and ease of use. Chances are, you’re using more than just one to meet your needs. In the 2019 State of…
Read More
Take Email Personalization Beyond First Name
Marketing wiz Seth Godin famously said, “People don’t want email, they want me-mail”. This makes sense, considering that getting an impersonal email is about as exciting as receiving a letter addressed “Dear Occupant” back in the snail mail days. In both cases, the sender’s shown they don’t care…
Read More