Your email inbox likely hasn’t changed much since it’s inception, aside from getting a hefty increase in the amount of email you’re receiving every day. That’s all about to change with AMP for Email, new technology that removes friction in your marketing funnel and turns the inbox actionable….
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Search results for: AMP for Email
AMP for Email: Making a Blackjack Game for the Inbox
Before I began working at Dyspatch, I had no idea that using AMP for an App inside of an Email was even possible. For the better part of three decades, it really wasn’t. However, when I learned about AMP for Email and how Dyspatch could help me develop…
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Yahoo Now Offers Full AMP for Email Support
For everyone out there on the fence about AMP for Email, here’s one more reason to try it… Last week, Yahoo announced they now offer full AMP support! Previously, they only supported AMP for Yahoo Mail on the web. But with this update, users will be able to…
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AMP for Email Series: Upgrade Your Email Subscription Management With Interactivity
Have you ever been out of office for a few days only to get overwhelmed by 400 new emails when you get back? If so, your instinct may have been to unsubscribe from 50% of those emails, so you don’t have to wade through an overflowing inbox again. This…
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AMP for Email Series: Your Compatibility Questions, Answered
Let’s address the elephant in the inbox: Not all email clients support AMP for Email. Sure, Gmail supports it, which accounts for over a third of email users worldwide, and 53% of American email users. And Yahoo, Mail.ru, and FairEmail support AMP emails, too. But I hear ya….
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AMP for Email Series: Earn More Product Reviews with Interactive Emails
Most companies know testimonials and reviews are important. Their impact on the buying decision is undeniable: About 95% of customers read reviews before making a purchase. (Powerreviews) 72% of customers won’t take any buying actions until they’ve read reviews. (Testimonial Engine) 92% of B2B buyers are more likely…
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AMP for Email Series: Use Your Loyalty Program to Boost CLV
50% of Starbucks US sales come from their loyalty program. If you’ve had any experience with the app, you understand why. I had a friend in college who was obsessed with Starbucks. Like, name his friends after different drinks obsessed. He only ever made purchases through the app…
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AMP for Email Series: Gamification and the Art of Reveal Marketing
I have three words for you: Pizza slot machine. Besides sounding like a gamble I want to take, those three words add up to a lot of revenue, too. Gamified mobile apps make up 30% of Domino’s sales. Not sure what to order? Shake your phone and the…
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5 AMP for Email Case Studies That Prove It’s Worth the Effort
We marketers like low-hanging fruit. The easy opportunities that lead to big results. The hacks. The cheat codes. The secret formulas. I don’t blame us. We’re busy people doing fast-paced work while trying to convince skeptical company leadership that our work is actually having an impact on the…
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