While they’re not as flashy as marketing emails, transactional emails play a critical role in the overall customer experience. These emails are sent to customers at major milestones in the customer journey, so they can make a strong impression on the customer — for better or worse. Good…
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Search results for: AMP for Email
AMP for Email Series: Driving Growth With Productivity Emails
Productivity emails are a critical component of the SaaS user experience. They are the emails that help your customers use your product more effectively, turning them into long term customers. Think of notification emails from Google that show you comments made by a coworker on a google doc,…
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AMP for Email Series: Ecommerce Product Campaigns
While pundits love to herald its imminent demise, email continues to be the ultimate channel for ecommerce product campaigns. According to the Data and Marketing Association’s 2019 Email Tracker Report, B2C promotional emails return an average of $48 for every $1 spent. But why settle for average? With…
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Everything You Need to Know About AMP for Email
Everything You Need to Know About AMP For Email
Salesforce Marketing Cloud Now Supports AMP for Email
Today at AMP Fest, Salesforce Marketing Cloud (SFMC) announced they will launch support early next year to send amp emails in SFMC. This is a big announcement for Salesforce, and we’re excited to see more marketing services and tools starting to provide AMP for email support in their…
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Brands Leveraging AMP for Email Are Seeing Huge ROI
If you’re still sending static email campaigns, then it’s time to shake things up a bit. It’s time to get dynamic. Dynamic email marketing campaigns using segmented customer information have 14.64% more open and 60% more click-through rates compared to blast emails. One great way to get on…
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AMP for Email Series: Abandoned Cart
Cart abandonment is a major problem for online retailers. One multi-year study by Barilliance found that 78% of global e-commerce customers leave before completing their purchase. And this percentage has stayed largely stable over the years. The good news is that there are several proven methods for getting…
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Getting Ready for Interactive Email with AMP for Email
What is AMP for Email and Interactive Email? If you send an email from any major Email Service Provider (ESP), you’ll send an HTML version and a plain text version as backup for any email client that doesn’t support HTML. With AMP for Email, you’ll also send a…
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Scaling High-Converting Email Campaigns Without Losing Brand Voice
From Template to Inbox Scaling email campaigns marks a significant milestone for marketers and businesses. However, maintaining your brand’s unique voice and personality becomes challenging as volume increases. The risk is real: in your rush to automate and scale, campaigns can quickly become impersonal and disconnected from the…
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