Three words that strike fear into the soul of many email marketers: Churn, low engagement, and lost sales. It’s a challenge for veterans and newcomers alike to increase engagement and sales while keeping churn as low as possible. As we all know, the probability of selling to an…
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Search results for: AMP for Email
Litmus Live 2021 Recap: 5 Ways to Boost Email Engagement & Conversions
When it comes to growing your business, email engagement is key. But how can you stand out in today’s saturated inboxes? It’s true; even the most carefully thought-out marketing message will falter if it fails to attract attention. For those in the email game, it’s become clear the…
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The Myth of Deliverability: Plain Text Email vs. HTML Email
Is there a deliverability risk associated with sending HTML email instead of just plain text email? We’ve alluded to this debate before, and recently, we wrote a whole blog post on HTML vs. plain text email. TLDR: There are a couple instances when plain text emails win out,…
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10 Ways to Use Social Proof In Your Emails
What sways you most when shopping online: The product description or the customer reviews under it? Be honest. It’s reviews, right? Right, because 94% of people are more likely to purchase from a business that has real customer reviews. And, 79% of those people trust a customer review…
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Email Marketing Metrics: Which Ones Really Matter?
Last year, Apple’s iOS 15 Mail Privacy Protection (MPP) update and its impact on email metrics was the big headline in the marketing community. Most notably, it prompted marketers to reassess the reliability (and value!) of open rates. Unfamiliar with MPP? In brief, this update prompts users to…
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15 Best Email Template Builders in 2022: An Expert Breakdown
What to look for in an email builder, according to the experts Best of breed email template builders – What are the best options in this category? Free email template builders – What are the best options in this category ESP email template builders – What are the…
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8 Post Purchase Emails to Boost Sales and Customer Loyalty
Online shopping has many advantages over the in-person alternative. For one thing, you can do it in your pajamas, from bed, or while simultaneously watching Succession. But one thing it’s missing? The immediate gratification of bringing your new purchase home. That’s where the post purchase email sequence comes…
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12 Pros Reveal the Email Marketing Trends That’ll Dominate 2022
Guessing games are fun. Who doesn’t love Battleships? But nobody wants to play guessing games with their 2022 email marketing plans. That’s a sure way to miss the boat… or should I say ship? OK, I’m done. Instead of playing guessing games with your marketing in 2022, why…
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Video in Email: To Embed or Not to Embed?
Is video in email a good idea? The short answer is yes! Adding interactivity with a video can be a powerful approach. According to Litmus, 91% of people prefer interactive content over static, text-based media. That said, there are some do’s and don’ts to bear in mind before…
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