Search results for: AMP for Email

AMP for Email Series: Use Your Loyalty Program to Boost CLV

50% of Starbucks US sales come from their loyalty program. If you’ve had any experience with the app, you understand why.  I had a friend in college who was obsessed with Starbucks. Like, name his friends after different drinks obsessed. He only ever made purchases through the app…
Read More

5 AMP for Email Case Studies That Prove It’s Worth the Effort

We marketers like low-hanging fruit. The easy opportunities that lead to big results. The hacks. The cheat codes. The secret formulas. I don’t blame us. We’re busy people doing fast-paced work while trying to convince skeptical company leadership that our work is actually having an impact on the…
Read More

7 AMP for Email Myths, Debunked

Google released AMP for Email in 2019. Some of us — myself included — were excited. Interactive and dynamic emails? Heck yes. Emails that could update and change after they hit the inbox? So cool. Others thought it was a terrible idea. That’s still true in 2021. Despite…
Read More

AMP for Email Series: B2B Sales & Marketing Use Cases

There’s a lot of hype about how AMP for Email can drastically increase conversions and improve ROI. And it’s well-deserved! According to our research, 60% of people are more likely to engage with an interactive email marketing campaign. But there are so many possibilities with this technology beyond engagement. Productivity,…
Read More

AMP for Email Use Cases for Every Vertical

AMP for Email enables a fundamental transformation in the way brands engage with their customers. Instead of being confined to static, one-way communications, companies can now provide a dynamic, interactive experience directly within the customer’s inbox. While many of the early adopters have been leading-edge tech companies, AMP…
Read More