Email Production Platform Dyspatch Raises $6MM Seed Round Led by Gradient Ventures, Google’s AI Fund
Leveraging AMP, the leading web-component framework, Dyspatch provides a low-code, no-code tool to create rich, interactive email experiences
January 25, 2022 -- San Francisco, CA -- Dyspatch, the leading low-code, no-code email production platform, announced it raised a $6MM seed round led by Gradient Ventures, Google’s AI-focused venture fund, with participation from Initialized Capital, Baseline Ventures, Blue Run Ventures, Scott Banister, and VanEdge Partners. With this funding, Dyspatch will be able to further its mission of leveling the playing field for marketers, so everyone can benefit from excellence and innovation in email. The company plans to scale its go-to-market and technology teams to support new customer growth since launching its interactive email product, Apps in Email, late last year. Apps in Email is a first-of-its-kind project that makes implementing dynamic and interactive AMP email elements accessible for non-technical users.
“Businesses of all sizes want the ability to customize and engage customers with newer forms of interactivity and branding,” said Matt Harris, CEO and Founder of Dyspatch. “Google’s amp.dev capabilities, coupled with our integration into email marketing solutions unlocks the ability for marketers to create exceptional email experiences, unlike any other solution in the market today. As a former contract email developer, I’ve seen first-hand how engineering resources can be a blocker for companies who want to experiment with new technologies, and my goal with Dyspatch has always been to bridge this gap. Our customers have seen recipients of Dyspatch-created emails engage more meaningfully and have brought email back to the forefront as the tool of choice to nurture their own customers.”
Already, leading brands have seen a 500% increase in email engagement and 300% increase in email conversions after developing fully-functional interactive amp.dev email campaigns. Dyspatch is making it easy for its customers to accomplish the same and position themselves as cutting edge with next gen engagement tactics. Canva, a long-time Dyspatch customer, uses AMP emails to boost engagement with comment reply notifications, as well as streamline their email production at scale.
"Dyspatch has massively reduced the hours our team spends on creating emails, which has allowed us to really scale our content production,” said Megan Walsh, Global Head of Lifecycle Marketing at Canva. “We're producing over 20 emails a week, and the platform ensures every single one is on-brand, localized, and responsive, without any engineering effort. It's also allowed us to implement interactivity with AMP comment reply emails. The Dyspatch team was so supportive and collaborative on that project, and it's been a huge success with our users."
Dyspatch also plans to use this round of funding to further integrate with email service providers (ESPs) like Oracle Eloqua, Salesforce Marketing Cloud, and many other solutions in order to facilitate a seamless email workflow for their customers globally. Salesforce Marketing Cloud is one of a rapidly growing number of providers that supports AMP for Email, making it a perfect fit for a click and connect Dyspatch integration.
“AMP is an incredible toolset created by Google which allows developers to build rich, responsive experiences in email and social products,” said Darian Shirazi, General Partner at Gradient Ventures. “Dyspatch is the first platform of its kind that enables non-technical users to leverage AMP to create rich experiences in email and beyond. We’re thrilled to support Dyspatch as they bring AMP’s magic to marketers.”
With Apps in Email, Dyspatch is breaking down barriers to entry for teams that want to create rich, interactive email experiences. Dyspatch customers have already accelerated email creation by 92% and time-to-market for localized email campaigns by 250%. In addition to rich email experiences, Dyspatch streamlines the entire creation process with in-platform collaborative workflows and built-in Litmus compatibility testing—all within a drag-and-drop interface anyone can use. With increased operational efficiency, marketers can focus on content rather than technology when considering how to connect and engage customers.
Dyspatch is an industry-leading email production platform designed to help businesses focus more time on innovation and less time on implementation. Dyspatch empowers non-technical email teams to increase engagement and conversions by providing amazing email experiences at scale. Build beautiful, interactive email templates in minutes using pre-coded content blocks, and easily collaborate with key stakeholders all within Dyspatch. Easily integrate with your existing email service providers for sending.
About Gradient Ventures
Gradient Ventures is Google’s AI-focused venture fund — investing in and connecting early-stage startups with resources, innovation, and technical leadership in artificial intelligence. The fund focuses on helping founders navigate the challenges in developing new technology products, using the latest best practices in recruiting, marketing, design, and engineering so that great ideas can come to life. Gradient was founded in 2017 and is based in Palo Alto, California. For more information, visit www.gradient.com.
Director of Marketing at Dyspatch
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