Recruiters should recognize that candidates are a lot like customers — their overall experience, from the application process to on-site interviews, impacts recruitment efforts both short-term and long-term. Just like a customer who has a negative experience with your brand is likely to share that with friends and…
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QA Testing a Product with Cypress
Do you feel confident your team is shipping code that won’t break production? Building a product is tough: ensuring the promised value of your product matches the value that is delivered can be difficult. Deploying possibly untested code to your application has the potential to break features in…
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How to Stop Treating Your Most Important Customers Poorly
If you’re a marketer for an Enterprise organization, chances are good that you actually are. Treating your most important customers poorly, we mean. Alright, alright… let’s not get all bent out of shape. We’ll explain. You know all that time and effort you put into creating beautiful, relevant,…
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How to Avoid 4 Common Localization Mistakes
In today’s global economy, properly localized content can make or break a campaign. If localization is overlooked, an iconic tagline in one country can become an iconic blunder in another. Email remains a cornerstone of customer communications, from product updates to upsell opportunities to invoices. It’s essential these…
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Welcome Jason Han Sendwithus VP of Sales
Sendwithus is pleased to introduce Jason Han as Vice President of Sales. Jason joins us with almost twenty years of sales leadership experience in the software/SaaS industry, at both large companies and startups, including Lyris, PivotLink, and IBM. Most recently, Jason served as Director of Sales, West, for…
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Is the GDPR about Location or Citizenship? And Should You Care?
Following our recent webinar, Marketing for Consent: How to Make GDPR Compliance Work for You, one of the participants posted the following question: “The webinar says that GDPR applies to location not citizenship. I’ve read otherwise. Can you clarify?” The application of the GDPR is not based on…
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Are you tired of hearing about the GDPR yet?
I’m sure you’re not alone if you are. But this isn’t your typical how-the-GDPR-will-kill-your-marketing post. We’ve all read enough of those to last a lifetime. Yet the fact remains — the European Union’s General Data Protection Regulation is here to stay. And with all the recent furor over…
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Introducing Dyspatch by Sendwithus
We’re thrilled to announce the launch of Dyspatch by Sendwithus, our new, GDPR-compliant, Enterprise-level email content management platform. Dyspatch establishes a standardized email creation workflow, from building to testing, approval to publishing, that can be implemented across multiple teams, departments, and business units. With Enterprise-level security and user…
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Dyspatch and Asana Making the Most of the Right Tool
At Dyspatch, we use Asana to track all tasks and projects within the company, from Sales to Marketing to Operations, including Product Development (but that’s a separate blog post). Asana allows us to funnel tasks to the right people, making sure no task is ever lost while ensuring…
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