How many apps do you have on your phone right now? Take a wild guess. For me it’s 96. Yes, you read that right. 96. Not including the default apps like Maps and Find My iPhone. Yes, I have a problem. Honestly, I use about 20 on a…
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Search results for: AMP for Email
7 AMP for Email Myths, Debunked
Google released AMP for Email in 2019. Some of us — myself included — were excited. Interactive and dynamic emails? Heck yes. Emails that could update and change after they hit the inbox? So cool. Others thought it was a terrible idea. That’s still true in 2021. Despite…
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AMP for Email Series: B2B Sales & Marketing Use Cases
There’s a lot of hype about how AMP for Email can drastically increase conversions and improve ROI. And it’s well-deserved! According to our research, 60% of people are more likely to engage with an interactive email marketing campaign. But there are so many possibilities with this technology beyond engagement. Productivity,…
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AMP for Email Use Cases for Every Vertical
AMP for Email enables a fundamental transformation in the way brands engage with their customers. Instead of being confined to static, one-way communications, companies can now provide a dynamic, interactive experience directly within the customer’s inbox. While many of the early adopters have been leading-edge tech companies, AMP…
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AMP for Email Series: Transactional Emails
While they’re not as flashy as marketing emails, transactional emails play a critical role in the overall customer experience. These emails are sent to customers at major milestones in the customer journey, so they can make a strong impression on the customer — for better or worse. Good…
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AMP for Email Series: Driving Growth With Productivity Emails
Productivity emails are a critical component of the SaaS user experience. They are the emails that help your customers use your product more effectively, turning them into long term customers. Think of notification emails from Google that show you comments made by a coworker on a google doc,…
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AMP for Email Series: Ecommerce Product Campaigns
While pundits love to herald its imminent demise, email continues to be the ultimate channel for ecommerce product campaigns. According to the Data and Marketing Association’s 2019 Email Tracker Report, B2C promotional emails return an average of $48 for every $1 spent. But why settle for average? With…
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Salesforce Marketing Cloud Now Supports AMP for Email
Today at AMP Fest, Salesforce Marketing Cloud (SFMC) announced they will launch support early next year to send amp emails in SFMC. This is a big announcement for Salesforce, and we’re excited to see more marketing services and tools starting to provide AMP for email support in their…
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Brands Leveraging AMP for Email Are Seeing Huge ROI
If you’re still sending static email campaigns, then it’s time to shake things up a bit. It’s time to get dynamic. Dynamic email marketing campaigns using segmented customer information have 14.64% more open and 60% more click-through rates compared to blast emails. One great way to get on…
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