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How PromoFarma reduced developer time spent on email by 70%

Executive summary | The challenge | The Dyspatch solution | The results

Executive summary

PromoFarma leverages a Sendwithus Connect database integration to efficiently deliver personalized, behavior-based email content to a wide variety of customers.

The challenge

With global expansion goals and a wide product catalog of beauty, health, baby products, and more, the PromoFarma team needed to improve their email workflow in order to reduce churn and gain market share in an highly competitive environment.

Competition is fierce due to the breadth of options available to customers, both online and locally, requiring PromoFarma to take a ‘customer-first’ approach in their email strategy. Sending the right email to the right customer at the right time is a top priority.

The Dyspatch solution

PromoFarma implemented a new email solution in late 2016: the Sendwithus email template management platform, combined with Jetlore for product recommendations and Mode Analytics for database insight.

Creating Customized Email Content in Sendwithus

Mode Analytics enables even non-technical members of PromoFarma’s team to easily write SQL queries. Once a query is written, it can then be copied into Sendwithus once and used infinite times.

Those queries are then used to pull data in real-time to create highly customized content using product recommendations via Jetlore.

 

The results

Personalized product recommendation emails based on past purchase history increased number of repeat purchases, and product interactions for favorited categories.

Further findings

PromoFarma’s personalized product recommendation emails, based on past purchase history and category favourites, significantly increased repeat purchases.

In addition, by using analytics to quickly query advanced segments directly within the database and build personalized emails in Sendwithus, the PromoFarma team achieved invaluable process improvements, reducing dependence on developers for email creation by as much as 70%.

As they look to expand across Europe, PromoFarma plans to use even more advanced segmentation based on multiple dimensions.

About PromoFarma

PromoFarma is an online health and wellness marketplace, featuring over 35,000 products sold directly from trusted, local pharmacies.

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Explore more case studies

What else have our customers accomplished?

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uSell

uSell, an online marketplace that makes it easy for customers to sell their used gadgets, uses Sendwithus to A/B test transactional emails to improve both open rates and conversions.

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Urbandoor case study

Urbandoor

Urbandoor, the global marketplace for furnished apartments built for professionals, leverages Dyspatch’s streamlined email creation workflow to test, iterate, and innovate on email content faster than ever before.

Learn more

Couchsurfing case study

Couchsurfing

Couchsurfing, a global service that connects travellers, uses Sendwithus A/B testing to fine-tune product messaging strategy. Insights from email testing are applied to other mediums and product innovations.

Learn more

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Dyspatch respectfully acknowledges the Lekwungen and W̱SÁNEĆ People, whose unceded territories we live and work on. We would also like to express our gratitude to all of the Coast Salish people as we continue to work and live as guests on their lands.

We recognize that acts of colonization created many inequities for First Nations, Inuit, and Métis people. As a company, we acknowledge that we have a responsibility to work towards reconciliation and to remain open to suggestions and consultations, especially with Indigenous communities.

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