Email marketing remains a cornerstone of digital communication and customer engagement. But don’t trust us, the experts on LinkedIn agree! As strategies to ensure successful email campaigns evolve, LinkedIn offers a wealth of advice for email marketers aiming to refine their approach and achieve better results.
In this roundup, we delve into the best insights and recommendations from LinkedIn to enhance your email marketing game.
The first battle in email marketing is getting your email opened. Email marketing specialist Ann Handley has long been saying that a compelling subject line is your secret weapon to a higher open rate. Even more important is your brand! In the age where AI-generated content can sound cold, creating connection and value is the email marketer’s mandate. Also, make sure you have a “friendly from” for all of your email sends to increase your open rates by up to 25%.
Test something new every time you send an email
If you need some ideas on what to try, follow Jay Schwedelson to hear his thoughts on sending times, resending your newsletter, or emojis in the subject line. A/B testing is your best friend for optimization and ensuring that you get the best results.
Personalization is no longer a novelty; it's an expectation. Marketing strategist Neil Patel advises email marketers to leverage segmentation for targeted communication. By dividing your audience into segments based on demographics, behaviors, or preferences, you can tailor your messages to resonate with each group, increasing the relevance and impact of your emails. That said, there is a limit to the ROI on personalization. Basic personalization is essential while over-personalization may not help your click rate.
This may sound like a no-brainer but isn’t always top of mind when working through all of the steps to get an email to production. Dyspatch’s own Cindy Langlois shares some reasons why accessibility is key to your strategy to reach your customers and build your brand. We also recommend following Cindy for tips right from the email experts (that’s us!).
Business professor and best-selling author Dorie Clark has written extensively about how she built her career using her email list. “Even if people are overwhelmed by their inboxes, they still read email, and an opt-in relationship with your readers is the most powerful force for communicating your message.” Need some data to believe it…
As it turns out, scrolling through LinkedIn can help you focus on what’s important to reach your end goal - delivering results! Hopefully, these thought leaders help you to speak to your audience in new ways.
Want help building better email? Reach out to schedule a demo and hear about how modular design can help you move quicker and send email that matters to your customers.