White Papers

Discover the five key goals of a winning customer retention strategy, how to use email to achieve them, and which tools can help you treat your customers right....

Localizing your email templates is notoriously difficult, but we're here to help. Join us as we dive into what it takes to implement a scalable email localizations strategy — all while reducing costs and improving time to market....

With AMP for Email, recipients can interact with live content inside the email itself, without having to click through to a web page. This is the biggest innovation to come to email technology since its inception, decades ago....

Enterprise organizations struggle with a transactional email creation and revision process that is highly inefficient and excessively complex. In this white paper, we explore the causes of those challenges and provide actionable suggestions for resolving them....

This Forrester report identifies opportunities for enterprise organizations to move email marketing beyond digital versions of print ads and circulars, encouraging marketers to develop email as an integral component of the customer journey....

In partnership with the CMO Council, we surveyed almost 200 enterprise marketing leaders on the importance of customer relationship marketing. A full 77% of marketing leaders surveyed are failing to realize the full revenue potential of existing customers....

Only 36% of marketing executives feel they’re effectively leveraging transactional or triggered emails to engage the customer. Yet regardless of company size or the nature of your business, as much as 80% of future revenue will come from 20% of...

Now that the May 25th, 2018, deadline has come and gone, you’ve read all the reports, downloaded all the checklists, and lost sleep over all the dire predictions about the European Union’s General Data Protection Regulation (GDPR). You have all your consent ...

Enterprise organizations are centralizing transactional email content management across multiple teams, in order to: Standardize email creation, approval, and publishing processes, centralize accountability for regulatory compliance and reputation management...