“Email marketing was born to nurture customer relationships, but for most marketers today, it does little more than pitch one-off promotions to drive short-term sales.”
– The Next Chapter For Email Marketing, October 2017, Forrester Research
About the author of this report:
VP, Principal Analyst @ Forrester
Shar helps CMOs lead customer-obsessed strategies at their firms while also transforming their marketing functions to deliver brand experiences that are relevant to empowered customers. Her specific research focuses on marketing strategy, budgets, staffing, organization, and creating an operating model for customer obsession.