What is a Web View?
A web view is essentially the way in which a webpage is displayed or presented on a web browser. For webpages not able to be viewed through other online portals such as emails, online marketers may provide users with the option to view the content of the email campaign through their preferred browsers. This neutralizes any issues with display incapabilities and presents the user with an entirely uninterrupted view of the presented content.
“View as a Webpage” in Email Campaigns
A common feature that users will see on their desktop or mobile devices, through email campaigns, is a link that directs them to view the content in a browser. For users engaging on their smartphones, it’s understandable that each user has implemented their own preferences that dictates how they view content. For email marketers, understanding this behavior is important as these selected preferences may prohibit a user from receiving an email campaign through their inbox. In order to avoid these potential restrictions, a “view as a webpage” link at the top or bottom of an email campaign may relieve the issue. Users can then be able to view the campaign in its entirety by following the designated link.
Benefits of a “View as a Webpage” Link
- Additional Visibility: For online marketers, providing this additional option to their email campaigns is a great accommodation and way to remain visible to users. This offers a supplemental way for email campaigns to reach target audiences.
- Display Visuals: For users that exercise the option to disable images to not be displayed in their inbox, a “view as a webpage” option can provide a compromised solution. By providing an additional link users can then be able to view all images and dynamic content originally featured in the email campaigns. The dynamic content and visuals in an email campaign may not cooperate with all email providers and as such limit the reach and responsiveness. In addition with sending email campaigns that feature HTML coding, there is a possibility that links embedded within the email may be broken and otherwise not be able to open. With an additional option to view the email in its entirety, users will be able to still engage with and experience the content.
- Generate Interest: A great way to use the “view in browser” link with email campaigns is to create an interest for the user to follow the link for additional content. Email marketers can instead send mass emails with plain text and provide a link that includes a dynamic display that can engage and interact with users as they open the link in a separate browser.
- Use Engaging Terminology: There are many ways to engage and encourage users to view the email content as a webpage when properly prompted to do so. Instead of creating a link using the standard, “view as a webpage” tag email marketers can creatively use other terms such as “read more,” “view full email,” and “see more.”