What is a Modular Email Template?
A modular email template is a an email made with a set of pre-designed blocks of content. These blocks create variations of the email templates to ensure brand, design, legal, and technical consistency, without having to start from scratch and write code every time.
For email marketers, it’s common to create multiple email campaigns for the same brand or for multiple brands they may be handling at once. Whether the email campaigns are promotional, sales-oriented, or news alerts, all of these templates can be created from modular email templates that preserve a consistent look and design. The use of a modular email template will decrease the amount of time and work needed to manually create variations for different campaigns.
In addition, email marketers can discover the simplicity of first establishing the conceptualization of the modular template and then continue to subtly build out the alternate campaign designs. Email service providers can even present modular email templates designs that have already been created and then modified to create the specified campaigns.
Why Use a Modular Email Template?
The advantage of creating and using a modular email template is that is reduces the time and effort needed to make consistent and engaging email layouts, making the entire creation process simple, fast, and accurate. Creating this reliable structure will allow for simple exchanges of information, within the content of the email, in order to create a new email campaign. While the templates themselves can be modified over time, the modular templates only need minor adjustments to create varied looks that can still align with brand guidelines.
Key Benefits of Using a Modular Email Template
Branding and Design
Stakeholders across multiple teams, from designers and brand managers, to legal representatives, can be confident that every email template created by marketing teams complies with their requirements. This ensures a consistent experience for the reader, while also reducing the complexity inherent in creating new email templates. Re-using existing content blocks that have previously been approved by a stakeholder helps teams create more beautiful emails, and reduces the potential for errors, such as an issue with a legal footer.
For email marketers and subscribers, it is vital to create familiarity among email campaigns. From the perspective of the subscriber, it’s helpful to recognize specific visual and written cues from brands in their inbox no matter what the topic of the email may be. The use of modular email templates allows for the email marketer to prioritize the consistency in the layout and design of the emails to allow for this key recognition. Once subscribers identify these traits, future email campaigns will have a higher open and response rate.
Most email service providers offer packages of modular email templates at lower costs. These packages are based on the number of templates needed for the email marketer. This is still a cost-effective investment because the developer will have access to the tools needed to create the different email variations while still including brand logos, colors, and elements.
Once a modular email templates has been created, the email marketer can then begin to run email campaigns simultaneously. This level of efficiency can maximize the impact and results of these campaigns. In addition, this consistency level of presence in a subscriber’s inbox can allow for a higher engagement and response rate.
Similar to the notion of running multiple campaigns, once the email templates have been established, a system of delivery can allow for the campaigns to be triggered to be released based on the action of the subscriber. For example, if the subscriber has requested to receive email updates in the future and submitted their information, the modular templates will immediately be sent to their inboxes once again exercising a level of efficiency.