What is MJML?
MJML is a markup language created by the email service provider, MailJet. It’s known to create and optimize responsive emails in a simplified semantic syntax that makes creating responsive email templates much easier to the developer. The nature of this markup language allows for a straightforward approach that maximizes efficiency and lessens development time to produce engaging and interactive email campaigns. Through these templates, MJML allows the developer a range of opportunities to customize and embellish their email campaigns to yield the best results for audiences response.
Why Use MJML Coding?
MJML is optimized to produce responsive email campaigns in a simplistic style as well as lightens the code for the email campaigns allowing the email to be easily accessed by recipients. This platform supports the ways in which an email campaign can truly be best optimized to engage the audience with its content. This support also involves the coding for optimizing mobile design for the email campaigns. In addition, this language was designed for developers to create their desired email template designs in a simple manner without the need to have the full knowledge of coding.
Benefits of Using MJML
The largest benefit of using MJML coding is its clear and direct lines of code that invites developers, of various levels, the same access and simple understanding. The lines of the codes are presented with semantic tags which easily conveys and translates the actions to the developer. It will allow the developer to quickly know what specific areas their building in the responsive email templates as the name of the section will be clearly written such as, “mj-text, mj-image,” and so forth. This simplified approach is much more accommodating as opposed to the intricate coding of an HTML created template. MJML equips the developer with more capacity to design the email campaigns they envision. For developers who master the coding of MJML, they can also create incredibly engaging and interactive templates that enhance the email campaigns and overall result in increased responses from their subscribers. In addition, MJML developers can also incorporate a customizable framework such as adding CSS into their templates. This customization gives the option for email marketers the flexibility and inclusive opportunity to style their email campaigns as they desire.