An email template is reusable HTML that is utilized to construct email campaigns.
An email template is characterized as an HTML File. HTML/hypertext markup language is the code that defines the structure and content inside a campaign for email. This allows you to add on features such as images and links to an email, as well as CSS/cascading style sheets, which let you tailor the campaign to improve the overall brand of your company or your personal style
Reusability is arguably the defining feature of a template. Templates are distinguishable from one-time email campaigns as they can be reused to build more than one campaign, and can even span multiple purposes from marketing emails to transactional emails. They are normally saved inside your email service provider (ESP), and provide a foundation for things such as; add copy, images and links to be added onto that particular email campaign.
HTML email is actually larger than plain text. Even if no special formatting is used, there will be an increase in size resulting from the tags utilized in a minimal HTML document, and if formatted is frequently used and it may be much higher. Multi-part messages, which have duplicate copies of identical content in various formats, increase the size even more. The plain text section of a multi-part message can be retrieved by itself through the use of IMAP’s FETCH command.
Even though the difference in download time between plain text and mixed message mail (which can be a factor of ten or greater) was of concern during the 1990s (when the majority of users were gaining access for email servers via slow modems), on a modern connection the difference is negligible for the majority of people, especially when in comparison to common attachments, such as music, videos, or images.
The Benefits of Using Templates
With the use of an email template, campaigns may be produced faster, given that the underlying code has already been written. So, instead of having to completely rewrite a whole email from scratch for every send, you can simply add or modify the copy, links, and images in an existing template prior to testing and send it to your subscribers.
With this reduced effort, you have more time to focus on constructing better content and copy to use in your email campaigns, which typically results in more better emails leading to better engagement from your customers.
Templates will help to keep your emails more consistent, too. If you were to rewrite the code from scratch for every single email, there is a good chance that there would be differences or mistakes in that code, which could lead to broken emails and a bad experience for your subscribers. Typing errors can happen to even the best developers, and when it comes to the unforgiving email landscape, this can lead to disastrous results for email marketers.
It is a good idea for everyone working with templates to test their campaigns prior to sending them. Ensuring that your template renders well across devices and email providers, both on mobile and desktop, will result in higher performing email campaigns. Being able to maintain brand consistency while building templates fast is so key to any organization heavily utilizing their email channel, that we created an email building tool to solve this problem. With the Dyspatch visual editor, you can create beautiful emails in minutes using modular design.