What is CRM Email Marketing?
CRM email marketing is the process of utilizing personalized data and customer insights to build more relevant and successful email campaigns to potential customers and subscribers. Email marketers can now create email campaigns that will yield promising results by customizing and segmenting content through learned information about their target audience. Customer Relationship Management (CRM) systems work to collect vital information in regards to their ideal customers and potential audience. With each customer interaction, a CRM database can learn the behavior, habits, and interests of its current audience. Building on that knowledge, email marketers can begin to carve out the characteristics of their potential target audience as well which will ultimately assist them in creating the ideal email marketing campaign.
Why Use CRM Email Marketing?
A CRM system is designed to enhance all communicative outreach with potential customers and build on the existing relationships of current customers. For email marketers the main advantage is to use this database to create email campaigns that reflect the type of content that the target audience wants to see. Instead of sending mass emails with impersonalized jargon, CRM email marketing incorporates authentic audience data to create long-term relationships with its customer base. The integration of email marketing with a CRM database creates a stronger potential for businesses to align with the right audience which creates a win-win situation for both the business and the audience. There aren’t many tools out there that allow for this level of personalization, and that’s why we built Dyspatch, an email building tool that allows you to highly personalized email campaigns based on your customer data in your CRM.
Benefits to CRM Email Marketing
- Cost Saving: When incorporating the insights from a CRM database, this means using current customer information to further propel the expansion of potential customers. For any business, however, the task of attaining new clients can mean the possibility of spending additional costs. A large advantage to CRM email marketing is the ability for email marketers to approach potential customers with key information that they will respond to. Securing new clients will become cost efficient for businesses and yield promising results.
- View Customers Holistically: With the insights that a CRM database collects in regards to customer behavior, there are various ways to build out different email campaigns. Utilizing customer data such as location, birthdays, gender and other key demographic data, can begin to display a deeper level of understanding email marketers have with their target customers. Beyond these initial identifiers, email marketers can assess the interests, habits and engagement of their customers to approach their campaigns in a holistic manner. A reflection of that personalized understanding mirrored in the email campaigns can build a stronger and more loyal customer base.
- Track Email Campaigns: With the integration of CRM in email marketing campaigns, businesses can track and assess the level of engagement customers have with their emails. Depending of the CRM database system, specified tools and features will allow marketers to measure their efforts and as such adjust future campaigns to focus on the areas that need improvement. In addition, email marketers are able to track, re-strategize, and create new campaigns from essentially one central framework. This level of efficiency can eliminate additional time wasted merging separate pieces of the CRM email marketing process.